The first ad relies on the Central route to persuasion; the second, on the Peripheral route
.
<u>Explanation:
</u>
Advertising is a payment of the messages sent by those who send them to notify or affect the recipients, as defined by the British Advertising Association.
The central route to convincing takes place when the substance of a message persuades a person. The peripheral way to persuade takes place when a person is convinced by something other than the content of the post.
The peripheral route often occurs if a listener is convinced that there are many points in a text— but there is no ability or incentive to care about each one individually. In other terms, secondary data such as the identity of the source (credibility) or many claims in a single message is shortcut.
Answer:
Fixed costs= $300,000
Explanation:
Giving the following information:
Selling price per unit= $20
Variable expenses= $14
Break-even point in units= 50,000
<u>To calculate the fixed costs, we need to use the following formula:</u>
Break-even point in units= fixed costs/ contribution margin per unit
50,000= fixed costs / (20 - 14)
50,000*6= fixed costs
Fixed costs= $300,000
Answer:
opinion leaders
Explanation:
Since in the question it is mentioned that the Fitwear Inc i.e. a footwear of sporting products and apparel company also it established a new line of football cleats. In addition to this, they also believes that celebrities could influence the buying decision of the customers so here the football stars would be represent as an opinion leaders as they are considered as an individual that influence the people in general
