We are more likely to be persuaded by the peripheral route to persuasion when we are distracted or busy.
Peripheral route of persuasion only effective if the listeners do not pay attention to the strength of the arguments of ideas, and only react to a specific impulse that brought out by the message.
Congress passes laws, but the president must sign them. 2) The president appoints, but Congress approves, judges. 3) The president commands the military; Congress declares war. 4) Congress can impeach the president.
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Collective identity refers to a person's sense of belonging to a group. The identity of the group, or the 'collective,' becomes a part of the person's individual identity.