The Elaboration Likelihood Model (ELM) states that when a person is able and motivated, they are most likely to adopt the primary route to persuasion.
What is elaboration likelihood model?
According to the elaboration likelihood model, there are two ways that people can be persuaded of anything, depending on how interested they are in the subject. Persuasion takes place through the central channel when people are highly motivated and have the time to consider their options. In this case, they thoroughly assess the advantages and disadvantages of a decision.
The dual process theory known as the elaboration likelihood model (ELM) of persuasion describes how attitudes change. Richard E. Petty and John Cacioppo created the ELM in 1980. The model seeks to clarify various methods of processing stimuli, their uses, and the effects they have on attitude change. The center route and the periphery route are the two main paths for persuasion suggested by the ELM.
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Answer:
The unquestionable entitlement to be obeyed that comes from fulfilling a specific role
Explanation:
Government
This is simply defined as a system or an organization that is responsible for the exercising of authority over a body or group of people.
Power
This is commonly known as the ability to do work. In this context, it is simply the ability to get other people to do what you want them to do through the use of punishments and rewards.
Authority
This is simply refered to as the ability to make people do what you want without the use of rewards and punishments. It is also known as the right to give orders and enforce rules.
The three types of authority.
These includes:
1. Traditional
2. Charismatic
3. Rational / Legal
Answer: Stanley Milgram
Explanation: As Stanley Milgram himself stated, the essence of obedience to authority is when a person begins to perceive himself as a tool to fulfil the wishes of the authority, not his own wishes, so he sees all his actions and consequences of these actions as a result of the action of authority, not as a result of his will and responsibility. Milgram based his experiment on the conflict that arises between the state of obedience and the conscience of a person who subordinated to authority. The essence of the experiment concerned the responsibility of those who committed genocide during WWII, who claimed to have been merely obedient, i.e executing the orders of superiors, and based their defense on this claim.
This begs the question of whether or not they were complicit in the genocide.
The experiment was performed with pairs of participants where one was a "student" and the other was a "teacher", and where the student was connected to an electroshock electrode. Each time a student would give a wrong answer, the teacher would activate electricity through the electrodes and the student would experience an electric shock. With each wrong answer, the teacher would increase the level of electric shock. There are also some moderation in the experiment, such as a student would make a mistake on purpose, etc.
The conclusion is that ordinary people are generally willing to kill people, even if they are innocent in order to execute the orders of superiors, recognised as authority. It is considered that when it comes to authority, all its orders are justified and legal. So it is moral and proper to follow the orders of authority, whatever it may be.
