The third phase of the marketing planning process is STP evaluation..
STP evaluation include final step evaluation.
The marketing management process consists of three phases: <em>planning</em>, <em>implementation</em>, and <em>assessment</em>, in which a business allocates its marketing mix capabilities to reach its target audiences.
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Hugo Munsterberg believed that psychologists can contribute to industry by devising management strategies to influence employees to follow management's interests.
<span>According Munsterberg psychologists can study jobs and determine which people are best suited to specific jobs and can identify the psychological conditions under which employees do their best work. </span>
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