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prisoha [69]
3 years ago
12

Refer to Scenario 5.4. Suppose a sales manager at Mistine wants to determine the company's market potential. She first estimates

how many cosmetic products potential buyers will purchase in her sales territory during a given period. She multiples that amount by the total number of potential in that area and then performs the same calculations in the other territories in which Mistine operates. She then adds together the totals to get the company's market potential. What type of approach is the sales manager using?
a. buildup approachb. cost estimatesc. executive judgmentd. breakdown approache. competitive assessment
Business
1 answer:
pogonyaev3 years ago
5 0

Answer: Build up approach

     

Explanation: In simple words, build up approach refers to an approach in which the managers before initiating a marketing program tries to understand  the number of potential customer in the market along with their purchase requirements and purchasing power.

In the given case, Mistine evaluated the market for cosmetic products by evaluating the market potential.

Hence we can conclude that she is using build up approach.

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IgorLugansk [536]

Answer:

$3,400

Explanation:

The computation of predetermined overhead rate for the year is shown below:-

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= $119,600 ÷ $92,000 × 100

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2. The computation of the amount of underapplied or overapplied overhead for the year is shown below:-

Overhead Applied = (Opening Value of Direct Material + Purchase of Direct Material - Closing Value of Direct Material) × Predetermined Overhead Rate

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Underapplied overhead = $194,500 - $191,100

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4 years ago
Do you consider it morally and ethical wrong to pay bribes through an agent entering an international market faster, receiving n
Ghella [55]

Answer:

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3 0
2 years ago
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Lina20 [59]

Select all that apply.

Common Terminology

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Answer:

Management by Objectives

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Explanation:

Considering the information given in the question, the NIMS Management Characteristics I am supporting are:

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3 years ago
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Mashcka [7]
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3 years ago
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Answer:

Jake Werkheiser will have $170,322.48 at the end of 12 years.

Explanation:

We use the following formula to find the future value,

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Jake Werkheiser will have $170,322.48 at the end of 12 years.

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