A business has many
functions. A business functions are the activities that are carried out by an
enterprise. The major business functions in an enterprise are-
<span>1. </span>Planning
<span>2. </span>Production
<span>3. </span>Marketing & Sales
<span>4. </span>Accounting & Finance
<span>5. </span>Human Resource
Each of the above functional
areas are majorly supported by information system. An enterprise IT department
plans, operate and support all the above mentioned function, by enabling users
to carry out their roles efficiently.
1.IT in Marketing & Sales (Marketing Information System)-
Marketing business activity
includes planning, promoting and selling of goods and services to the end
customers. Marketing information system supports decision making and to carry
out various task smoothly.
Marketing information system depend
on external data rather than other organizational information system. It covers
data related to the information of marketplace. What are the potential
marketplace for a given product?
Example- a Company is
producing networking equipment. Then identifying the potential market segment,
reaching out to the end customer, advertising about the product, identifying
the renewal opportunities of the sold product, forecasting the sales of the
next quarter/year etc. are all the part of marketing & sales information
system.
2.IT in human resource-
Information system is helpful
in Human resource function as well. Human resource information contains the
data about all the present employees of the enterprise, and also it collects
the data of the new candidate against any new vacancy. In human resource
payroll management system consist all the information of the existing employees
(personal information, salary, performance and promotion activities etc.).
An ideal human resource
information system maintains & secure employee record, track employee
skill, job performance and training, and support planning for employee
compensation and career growth.
<span> </span>
