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3 years ago

Which one of the following is NOT included in the Marketing Mix?

Business

2 answers:

madam [21]3 years ago

5 0

C . Or E. Distribution or personalization

Lynna [10]3 years ago

4 0

C : Distribution is not included in the marketing mix

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Neighbors Bicycles needed more bicycle seats. It decided to order gel seats in addition to the traditional seats it had always o

Eva8 [605]

Answer:

The answer is: Modified rebuy

Explanation:

A modified rebuy happens when a company (or an individual consumer) will buy a product or service which it has already purchased in the past. But now the company wants to change either the supplier, the product's specifications (e.g. gel seats) or the terms of the sale.

7 0

3 years ago

One of the most challenging tasks for any firm, including In Fine Fettle, is determining how much to spend on promotion. Four ba

Montano1993 [528]

Answer:

A) the affordable method,

In Fine Fettle's management reviews what it is trying to achieve with promotion and sets the budget based on anticipated expenses.

B) the percentage-of-sales method,

In Fine Fettle's management reviews its forecasted sales volume for the turmeric bar and sets is promotional budget at $150,000.

C) the competitive-parity method,

In Fine Fettle looks at its competitors and finds that their average promotional spending ranges from $100,000 to $250,000. Therefore, the promotional budget is set at $200,000.

D) the objective-and-task method.

In Fine Fettle's management reviews its revenues and expenses and allocates promotional spending based on what management believes it has to spend

Explanation:

A) is deciding the promotion expense considering how much can afford based on the expenses budget

B) determninate the promotion based on a percentage of expected sales

C) the company will look at their competitors promotion expense and try to keep up with that level to avoid being left behind

D) management will determinate on a monthly/ weekly basis where and how much to promote

8 0

4 years ago

Evaluate this statement: "If the yield of two bonds having equal maturity changes the same amount, the price of the lower coupon

AfilCa [17]

Answer:

FALSE

Explanation:

As the lower coupon means there is less amount of cash subject to variation of interest rate.

We must understand that in the end of the life of a bond(maturity), the value should always match the face value thus, the difference in bond market price arise from coupon payment.

If a bonds coupon payment is 40 dollars while another bond coupon payment is 80 dollars the present value of the second will be more influenced from the interest rate as there are more dollars in the future to discount.

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3 years ago

Salon Products recently introduced a new all-natural shampoo. Logan, director of new product development, has just reviewed the

diamong [38]

Answer:

Acknowledge the team for their effort.

Explanation:

By acknowledging the effort of the team that worked on the shampoo, the members of the team are encouraged and motivate, knowing that their efforts are accepted. After so doing, Logan can now tell the team about the dismal results which isn't supposed to have happened and the motivation earlier would have let the team members open to innovation.

Cheers.

3 0

3 years ago

A simple scoring model is used to decide among three projects that we'll call A, B, and C. The total score for project A is 30,

Flauer [41]

Answer: D) Project A is better than project B for this company at this point in time.

Explanation:

Option D is the best option because we do not know that the basis for the scoring model directly translates to earnings. The scoring of Project A at 30 does not necessarily mean that it's expected to earn those amounts of revenue and therefore triple that of Project C. We do not know because the information is not complete.

What we do know is that A has the highest score out of all projects and this is why it is better to do Project A as opposed to Project B.

4 0

3 years ago