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spayn [35]
3 years ago
6

Marketing research refers to:

Business
1 answer:
Bad White [126]3 years ago
4 0

Answer:

The correct answer is letter "A": the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.

Explanation:

Marketing research consists of the coordinated processing, collection, and analysis of data on problems relating to goods and services marketing. Marketing research is a useful tool that companies use that provides valuable data about decision-makers or consumers. Besides, it allows studying consumer behavior and preferences that will end pushing firms to take the course of their operations to activities that match those behaviors and preferences.

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