Answer:
measures the value that a buyer places on a good.
Explanation:
A product can be defined as any physical object or material that typically satisfy and meets the demands, needs or wants of customers. Some examples of a product are mobile phones, television, microphone, microwave oven, bread, pencil, freezer, beverages, soft drinks, etc.
Willingness to pay measures the value that a buyer places on a good or product. Thus, when this value is high, the customer would ultimately buy a product and vice-versa.
A company that continually adds more features to an existing product to try to appeal to more customers may end up overwhelming customers and create an unintended consequence known as Feature fatigue.
<h3>
What is Feature fatigue?</h3>
- Consumers have a propensity to steer clear of products that seem to be feature-rich due to feature fatigue.
- It is a phenomenon of the modern-day brought about by the increase in the number of features included in goods and services.
- The issue is that adding functionality makes goods more challenging to utilize. Even when the additional features don't completely expand the usefulness (like phones that double as cameras), the complexity they add to the current task can be mind-boggling.
- To prevent feature fatigue, focus on usability rather than utility. Display specific characteristics as appropriate. Keep to your initial product vision. Turn on features for those consumers who specifically require them.
To learn more about Feature fatigue refer to:
brainly.com/question/19594716
#SPJ4
Answer:
The correct answer is E
Explanation:
Consumer behavior is the term which is defined as the study of how the individual consumers, organization or the groups use, dispose, select and buy the goods and the services in order to satisfy the wants and the desires.
In short, it refers to the consumers actions in the market place and the motives or the goals for those actions.
Therefore, the correct answer is the consumer behavior.
