Electronic Media:
As opposed to static media (printing), which is transmitted to a smaller audience, electronic media is described as material that can be shared on any electronic device and viewed by the general public. Electronic media includes things like television, radio, and the internet.
Selling oneself and other entities, such as businesses, products, and so forth, is one of the many goals that may be achieved by using electronic media. Electronic media is an effective means to communicate with one another, whether via the use of media devices and networks or social media sources like television or the Internet. These are just a handful of the many ways you may use electronic media for good.
Mass Media:
A system of technology known as mass media—which includes radio, television, newspapers, etc.—is utilized as the main method of communication to reach the majority of the general audience.
Impact of globalization
As much as they have advanced in technological and scientific development, humans have also turned to leisure and relaxation. There is no longer any place on Earth that is inaccessible to electronic information sources because to years of globalization and the spread of technology to practically every nook and crevice. Who doesn't possess a computer or a television? But these are all outdated tales. Nowadays, people carry gadgets in their pockets that connect them to the outside world e.g. cell phones.
Concept of Mass Media
Mass media is the means that people bring to their utility in order to communicate with people. It serves as a channel for information. The emergence of mass media makes it possible for us to watch the news or our favorite TV show on our TVs and listen to our favorite RJs on the radio.
Source of Information
Mass media is any source that sends information to public (masses). It can include sources like newspapers, magazines, internet, TV, radio etc. TV and radio are not mass media per se but they become mass media only when they have the connection and they are capable of accessing the media so they are the sources.
Applications of Mass Media
There are diverse applications of mass media in the world today. However, it exists since ages. Back in older times, people used drums to invite the residents of a community where they would gather and then announce the news to them. This is how their mass media would be like. Then gradually when they could write, they would paste the news on the places where majority could read and update others. It became more advanced with the passage of time and today we have internet and social media which is the most advanced form of mass media.
Mass media develops awareness among people regarding social and political issues. It’s also a means to educate, entertain and connect. It has strengthened our modes of accessibility.
Types of Mass Media
There are various types of mass media which are as follows:
- Print media- It involves magazines, newspapers and even billboards that we see everywhere around us.
- Electronic media- It includes television and radio.
- New age media- Mobile phones, computers, Apple TV, Play Stations etc.
