Question

Select all that apply Select the components of a market analysis. (Select all that apply) Multiple select question. The economic, physical, and technological environment The organization's own capabilities An understanding of injurious consumption The capabilities of current and future competitors The consumption process of potential customers

Answer 1

The components of market analysis include:

• Three types of environment - economic, physical & technological.
• The organization has its own capabilities.
• Present & future competitor's analysis.
• Customers' consumption process.

The following information related to the market analysis is:

• It is a quantitative & qualitative market evaluation.
• The market size in volume & in amount.
• Purchasing patterns & segments of the customers.
• Competition or rivalry.
• Barries with respect to the entry & regulation of the economic environment.

Therefore we can conclude the above components of the market analysis should be considered.

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