Question

A good marketing plan helps managers make strategic planning decisions and provides a framework for effective implementation and _________________.

Answer 1

A good marketing plan helps managers make strategic decisions and provides a framework for effective implementation and control.

What are implementation and control?

• One of many strategic controls available to the company to help direct the strategy's execution is implementation control. Implementation control aims to ensure that results are being delivered while maintaining strategy execution on course as planned.
• The process of putting plans into practice to achieve the desired outcome is known as strategy implementation. In essence, it's the art of accomplishing things. Every organization's ability to carry out choices and crucial procedures effectively, consistently, and efficiently determine how successful it will be.
• Implementation control typically establishes performance standards, assesses actual performance, and identifies the reasons why these standards weren't met. Implementation controls also include timelines, budgets, and milestones.
• Security measures can also be categorized in different ways based on how they are implemented. Technical, managerial, and operational are the three main categories for implementation.

A good marketing plan helps managers make strategic decisions and provides a framework for effective implementation and control.

To learn more about implementation and control, refer to:

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