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kkurt [141]
3 years ago
9

Explain the marketing concept

Business
1 answer:
Orlov [11]3 years ago
7 0

Answer:

Marketing is the process of getting the right goods or services or ideas to the right people at the right place, time, and price, using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods, services, or ideas. This concept is referred to as the “right” principle and is the basis of all marketing strategy. We can say that marketing is finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers. Marketing is about creating exchanges. An exchange takes place when two parties give something of value to each other to satisfy their respective needs or wants. In a typical exchange, a consumer trades money for a good or service. In some exchanges, nonmonetary things are exchanged, such as when a person who volunteers for the company charity receives a T-shirt in exchange for time spent. One common misconception is that some people see no difference between marketing and sales. They are two different things that are both part of a company’s strategy. Sales incorporates actually selling the company’s products or service to its customers, while marketing is the process of communicating the value of a product or service to customers so that the product or service sells.

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Why have nonalcoholic drinks increased in popularity, and what difficulties do bar managers face when serving alcohol
Verizon [17]

Answer:

People consumes less of alcohol and more of non alcoholic drinks.

Explanation:

Now-a days people consumes less of alcoholic drinks as non alcoholic beverages or drinks are becoming non popular day by day. People have become more health conscience and wants to remain fit. Now wonder alcohol causes a lot harm to the human health. People now are aware of the side effects of consuming alcohol.

In the recent years the life style of the people have change a lot and they they have become health conscious than before. The consumption of other non alcoholic drinks have become familiar and famous including green tea, fruit juices, goji juice and many more.

The bar managers also face difficulty in serving alcohol to people as people refuse to drink them. They are more health conscience and is aware of the fatal incidents about drunk driving. They prefer other non beverages in the bar. As a result the sale of alcohol has decreased a lot. There are also various awareness programs running against consumption of alcohol.Thus people do not drink alcohol any more and so it is difficult for the bar managers to offer alcohol to their customers.

4 0
3 years ago
PB8.
Maurinko [17]

Answer:

Products         Selling price   Unit variable cost

                                $                       $

Junior                     50                      15

Adult                       75                      25

Expert                     <u>110 </u>                   <u> 60</u>

Total                      <u> 235 </u>                  <u> 100</u>

The sales price per composite unit = $235

The contribution margin per composite unit

= Composite selling price - Composite unit variable cost  

= $235 - $100

= $135

Break-even point in units

= <u>Fixed cost</u>

  Contribution per unit

= <u>$114,750</u>

  $135

= 850 units

Break-even point in dollars

= Break-even point in units x Composite selling price

= 850 units x $235

= $199,750

                     Income Statement    

                                                               $

Total contribution ($135 x 850 units)   114,750

Less: Fixed cost                                     <u>114,750</u>

Net profit                                                   <u> 0</u>

                                                                                                                                                                             

Explanation:

Sales price per composite unit is the aggregate of all the selling prices.

Contribution margin per composite unit equals composite selling price minus composite unit variable cost.

Break-even point in units is fixed cost divided per composite contribution margin per unit.

Break-even point in dollars equal break-even point in units multiplied by selling price.

Income statement is prepared by deducting the total fixed cost from the total contribution.

4 0
3 years ago
Parmesan Company uses the direct method for its statement of cash flow. It reports the following information regarding the year
Nastasia [14]

Answer: $‭196,800‬

Explanation:

The cash payments to suppliers for inventory purchases will be:

= Cost of goods sold - Decrease in inventory -  Increase in accounts payable

Decrease in inventory = 23,500 - 17,800

= $5,700

Increase in accounts payable

= 13,500 - 6,000

= $7,500

Cash to suppliers for inventory = 210,000 - 5,700 - 7,500

= $‭196,800‬

5 0
3 years ago
Q1. Big Money Monster is a business school. The school bases its budgets on two measures of activity: number of students and num
maxonik [38]

Answer:

Big Money Monster

The spending variance for course supplies is:

$50 Unfavorable.

Explanation:

a) Data and Calculations:

                                       Fixed cost   Variable cost   Variable cost    Total

                                       per month    per student     per course

Faculty wages                   $4,000             $0                   $20

Course supplies                $1,000             $10                  $50

Administrative expenses $2,000            $20                  $30

Budgeted number of students = 300

Budgeted number of courses = 15

Actual number of students = 280

Actual number of courses = 18

Actual Faculty wages = $4,200

Actual Course supplies = $4,800

Budgeted Costs:

                                       Fixed cost   Variable cost   Variable cost    Total

                                       per month    per student     per course

Faculty wages                   $4,000             $0                   $20          $4,300

Course supplies                $1,000             $10                  $50            4,750

Administrative expenses $2,000            $20                  $30            8,450

Budgeted costs:

Faculty wages = $4,000 + $0 + $20 * 15 = $4,300

Course supplies = $1,000 + $10 * 300 + $50 * 15 = $4,750

Administrative expenses = $2,000 + $20 * 300 + $30 * 15 = $8,450

Budgeted Cost of Course Supplies = $4,750

Actual Cost of Course Supplies =         4,800

Spending variance for Course Supplies = 50 Unfavorable

4 0
3 years ago
Henry Spring, a chef at a major restaurant in San Francisco, wants to start his own restaurant. He surveys the market, finds a s
just olya [345]

Answer:

A)Capital

Explanation:

Cpatial is one of the factors of production. Capital includes all man made resocurces used in the production process. They include money, equipment and resocurces.

Other factors of production mentioned in the question are :

Henry- the entrepreneur

Building- land

I hope my answer helps you

7 0
2 years ago
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