Answer:
Having a great marketing strategy in place is key to the success of any business. Without a marketing strategy, you lack focus. And without focus, you will, quite simply, fail to reach any of the goals and objectives that you have set. Failure to plan is planning to fail.
Marketing is not a standalone, one-off activity. It is made up of several different components that are necessary throughout each and every stage of a business’s endeavours - from long before a sale is even made, to long after. With so much going on, it is essential to have a strategy in place.
Answer:
Pam and Lenny's Ice Cream Shop
a. The effect of the promotion on operating income for the second week of February is an increase by $350.
b. The promotion should occur. The shop will make additional operating income of $350 within the second week. And there will be spillover positive effects during the coming weeks after the promotion.
Explanation:
a) Data and Calculations:
Selling price per cone of ice cream = $1.60
Variable expenses = $0.35
Contribution = $1.25
Fixed costs per month = $2,200
Additional sales from the promotion = 650 cones
Revenue from additional sales = $1,040.00 ($1.60 * 650)
Variable cost 227.50 ($0.35 * 650)
Cost of promotions:
Giveaways 297.50 ($0.35 * 850)
Advertising costs 165.00
Total costs $690.00
Additional income $350.00
Answer:
$6,300
Explanation:
The computation of expenses that can be deducted is shown below:-
Expenses that can be deducted = Fee paid for club after getting contract(for 5 months) + Replacement cost + Travelling
= ($1,000 × 5) + $500 + $800
= $6,300
Therefore for computing the expenses that can be deducted we simply add Fee paid for club after getting contract, replacement cost and travelling and the rest amount is not relevant for computation.
Answer:
A. The first cash flow of an annuity due is made on the first day of the agreement.
G. The last cash flow of an ordinary annuity is made on the last day covered by the agreement.
Explanation:
The computation is shown below:
As we know that
Future value after 4 years is
= Annual deposit × Cumulative FV factor at 9% for 4 periods of an ordinary annuity
= $6,000 × 4.57313
= $27,439
Therefore the above statements are true and the same is to be considered
Hence, all other statements are incorrect
