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3 years ago

Marketing segmentation is the combining of several groups to create a larger target market for a company’s goods and services.

Business

1 answer:

Allushta [10]3 years ago

6 0

Answer:

false

Explanation:

Market segmentation entails dividing target customers into smaller groupings based on their common shared traits. Segmentation places customers into small manageable groups with similar characteristics such as age, gender, interest, occupation, and geographical location. Customers in the same segment are highly likely to respond uniformly to marketing strategies.

Segmentation enables a business to carry out details research concerning each group. It then offers specific products based on the needs of each target segment.

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Market power"" Select one: a. Is the ability to lower costs and earn monopoly profits. b. is the ability to raise price without

Rufina [12.5K]

Answer:

The correct answer is option b.

Explanation:

Market power can be defined as the ability of a firm or a group of firms to increase the price above the competitive level and do not lose all the demand.

The firms in a perfectly competitive market have no market power because there are a number of firms in the market. If a firm increases the price, its demand will fall to zero.

In imperfect competition though, the firms enjoy a certain degree of market power.

3 0

3 years ago

refer to scenario 12.3. given ray-ban's plan for positioning the new sunglass line, they should use a ____ strategy when introd

bogdanovich [222]

Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.

Given Ray-Ban's plan for positioning the new sunglass line, they should use a price skimming strategy when introducing their new product.

Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.

5 0

3 years ago

Please i need an urgent answer what is feeding regime

Dvinal [7]

Answer: A plan that specifies a diet, amount and schedule of nutritional

6 0

2 years ago

Belinda has found a business opportunity she believes will be successful, but there are already a couple companies in that mark

Pavel [41]

Answer: Option D

Explanation: Competitive advantage refers to situation when an organisation gets favorable advantage in the market over its competitors.

In the given case, Belinda is trying to establish business in the industry which already has heavy competition. Therefore, if she wants to establish a customer base, she must need some competitive advantage so that she can operate with low profits initially.

Hence from the above we can conclude that the correct option is D.

6 0

3 years ago

Pitney Co. purchased an office building, land, and furniture for $639,300 cash. The appraised value of the assets was as follows

serg [7]

Solution :

a). Amount to be recorded on the books for each of the assets.

Working Allocated cost($)

Land (639,300 / 716,016 )x 136,043 121467

Building (639,300 / 716,016 )x 179,004 159825

Furniture (639,300 / 716,016 )x 400,969 358008

Total 639,300

b). Statement model

Assets : Cash + Land + Building + Furniture

639,300 + 121,467 + 159825 + 358008

Cash flow = 639,300

c). Journal entry

General journal Debit($) Credit($)

Land 121,467

Building 159,825

Furniture 358,008

Cash 639,300

5 0

3 years ago