All categories

4 years ago

Marketing segmentation is the combining of several groups to create a larger target market for a company’s goods and services.

Business

1 answer:

Allushta [10]4 years ago

6 0

Answer:

false

Explanation:

Market segmentation entails dividing target customers into smaller groupings based on their common shared traits. Segmentation places customers into small manageable groups with similar characteristics such as age, gender, interest, occupation, and geographical location. Customers in the same segment are highly likely to respond uniformly to marketing strategies.

Segmentation enables a business to carry out details research concerning each group. It then offers specific products based on the needs of each target segment.

You might be interested in

What's of the following is true statement about a 401k

Effectus [21]

Is A retirement saving plan sponsored by an employer

4 0

3 years ago

Oil Well Supply offers a 8 percent coupon bond with semiannual payments and a yield to maturity of 8.73 percent. The bonds matur

g100num [7]

Answer:

Market price today $955.1347

Explanation:

To know the current market price we will calculate the present value ofthe cuopon payment and the maturity at the yield to maturity rate of 8.73%

Present value of the annuity

$C \times \frac{1-(1+r)^{-time} }{rate} = PV\\$

Cupon Payment: 1,000 face value x 8% / 2 payment per year = 40

time = 9 years x 2 payment per year = 18

rate = 8.73% = 0.0873 = 0.0873/2 = 0.04365

$40 \times \frac{1-(1+0.04365)^{-18} }{0.04365} = PV\\$

PV $491.6747

Present value of the maturity

$\frac{Maturity}{(1 + rate)^{time} } = PV$

Maturity = face value = 1,000.00

time 18.00

rate 0.04365

$\frac{1000}{(1 + 0.04365)^{18} } = PV$

PV 463.46

Now we add both together to get the present value of the bond

PV c $491.6747

PV m $463.4599

Total $955.1347

7 0

3 years ago

*Grouper, Inc. has recently started the manufacture of Tri-Robo, a three-wheeled robot that can scan a home for fires and gas le

umka2103 [35]

Answer:

1) Using incremental analysis, accept this offer because it shall result in incremental Net Income of $13,000.

2) The offer should not be accepted because it shall result in incremental Net Loss of $17,000.

Explanation:

Assume that $405,000 of the fixed overhead cots can be avoided

Make Buy Net Income Income

Increase Increase

(Decrease) (Decrease)

Direct materials $980,000 $0 $980,000 $0

Direct labor $764,400 $0 $764,400 $0

Variable overhead $137,200 $0 $137,200 $0

Fixed overhead $600,000 $195,000 $405,000 $405,000

Purchase price $0 $2,273,600 ($2,273,600) ($392,000)

Total annual cost $2,481,600 $2,468,600 $13,000 $13,000

Using incremental analysis, accept this offer because it shall result in incremental Net Income of $13,000.

Make Buy Net Income Income

Increase Increase

(Decrease) (Decrease)

Direct materials $980,000 $0 $980,000 $0

Direct labor $764,400 $0 $764,400 $0

Variable overhead $137,200 $0 $137,200 $0

Fixed overhead $600,000 $600,000 $0 $0

Opportunity cost $375,000 $0 $375,000 $375,000

Purchase price $0 $2,273,600 ($2,273,600) ($392,000)

Total annual cost $2,856,600 $2,873,600 ($17,000) ($17,000)

The offer should not be accepted because it shall result in incremental Net Loss of $17,000.

3 0

3 years ago

On a particular date, FedEx has a stock price of $89.27 and an EPS of $7.11 . Its competitor, UPS,had an EPS of $0.38 . What wou

AleksandrR [38]

Answer:

A) $4.77

Explanation:

Here FedEx stock price = $89.27

Fed Ex EPS = $7.11

UPS EPS = $0.38

UPS stock price = ?

By method of comparables,

FedEx Stock Price/FedEx EPS = UPS stock price/UPS EPS

89.27/7.11 = UPS Stock price/0.38

UPS Stock price = 89.27*0.38/7.11 = $4.77

8 0

4 years ago

No-Toxic-Toys currently has $400,000 of equity and is planning an $160,000 expansion to meet increasing demand for its product.

4vir4ik [10]

Answer:

OPTION 1:

net income = $100,000

return on equity = $100,000 / $400,000 = 25%

OPTION 2:

net income = $100,000 + $50,000 - ($160,000 x 8%) = $150,000 - $12,800 = $137,200

return on equity = $137,200 / $400,000 = 34.3% (yields highest returns but also increases risk)

OPTION 3:

net income = $100,000 + $50,000 = $150,000

return on equity = $150,000 / ($400,000 + $160,000) = $150,000 / $560,000 = 26.79%

6 0

3 years ago