All categories

3 years ago

Marketing segmentation is the combining of several groups to create a larger target market for a company’s goods and services.

Business

1 answer:

Allushta [10]3 years ago

6 0

Answer:

false

Explanation:

Market segmentation entails dividing target customers into smaller groupings based on their common shared traits. Segmentation places customers into small manageable groups with similar characteristics such as age, gender, interest, occupation, and geographical location. Customers in the same segment are highly likely to respond uniformly to marketing strategies.

Segmentation enables a business to carry out details research concerning each group. It then offers specific products based on the needs of each target segment.

You might be interested in

Indicate how each of the following would shift the (1) marginal-cost curve, (2) average-variable-cost curve, (3) average-fixed-c

DerKrebs [107]

Answer:

a. A reduction in business property taxes. Fixed cost.

Marginal cost curve = No change

Average variable cost curve = No change

Average-fixed-cost curve = Shift down

Average-total-cost curve = Shift down

b. An increase in the nominal wages of production workers is a Variable cost.

Marginal cost curve = Shift up

Average variable cost curve = Shift up

Average-fixed-cost curve = No change

Average-total-cost curve = Shift up

c. A decrease in the price of electricity (Variable cost)

Marginal cost curve = Shift down

Average variable cost curve = Shift down

Average-fixed-cost curve = No change

Average-total-cost curve = Shift down

d. An increase in insurance rates on plant and equipment. (Fixed cost)

Marginal cost curve = No change

Average variable cost curve = No change

Average-fixed-cost curve = Shift up

Average-total-cost curve = Shift up

e. An increase in transportation costs. (Variable cost)

Marginal cost curve = Shift up

Average variable cost curve = Shift up

Average-fixed-cost curve = No change

Average-total-cost curve = Shift up

Explanation:

6 0

3 years ago

Your Competitive Intelligence team is predicting that the Chester Company will invest in adding capacity to their Cent product t

____ [38]

Question Completion:

Product Segment Capacity Next Round

Attic Core 1,130

Axe Core 1,200

City Core 1,300

Cent Core 1,550

Dome Core 1,145

Dug Core 1,023

Answer:

Competitive Intelligence Team

The industry can produce 8,083 units in the Core segment next year.

Explanation:

a)Data and Calculations:

Product Segment Capacity Increasing New Capacity

Next Round by 10% next year

Attic Core 1,130 113 1,243

Axe Core 1,200 120 1,320

City Core 1,300 130 1,430

Cent Core 1,550 155 1,705

Dome Core 1,145 115 1,260

Dug Core 1,023 102 1,125

Total industry capacity 7,348 735 8,083

b) A Competitive Intelligence is an analysis for decision-makers that uncovers competitive gaps, products, and services. It uses information about a firm's industry, business environment, and competitors' strategies to develop strategic initiatives and identify opportunities and threats facing the firm in the marketplace.

8 0

2 years ago

U.S. GAAP for long-lived assets significantly impedes rate-of-return comparisons across companies unless the firms:

kap26 [50]

Answer: Apply the same depreciation methods and the same useful lives among similar groups of assets

Explanation:

US GAAP for long-lived assets significantly impedes rate-of-return that is, the annual income from an investment which is being expressed as a proportion of the original investment comparisons across companies unless the firms apply the same depreciation methods and also the same useful lives are applied among identical groups of assets.

6 0

2 years ago

A single-price monopoly _______. A. experiences economies of scale over the relative portion of the LRAC curve B. is a price t

Allisa [31]

Answer:

Explanation:

Because he can not price discriminate

4 0

2 years ago

Read 2 more answers

What are the two most important factors in calculating your credit score?

denpristay [2]