Here are the two to remember as we ponder these three questions: Logos – the logical appeal (the content of the argument). — This speaks to the “What do you want me to know?” question. Pathos – the emotional appeal (this has a lot to do with engaging with the audience.
1)The lifestyle of a consumer will influence on his behavior and purchasing decisions. For example, a consumer with a healthy and balanced lifestyle will prefer to eat organic products and go to specific grocery stores, will do some jogging regularly (and therefore will buy shoes, clothes and specific products),
2)Cultural trends or “Bandwagon effect” are defined as trends widely followed by people and which are amplified by their mere popularity and by conformity or compliance with social pressure. The more people follow a trend, the more others will want to follow it.
3)The membership groups of an individual are social groups to which he belongs and which will influence him. The membership groups are usually related to its social origin, age, place of residence, work, hobbies, leisure, etc..
accrued interest is the interest on a bond or loan that has accumulated since the principal investment, or since the previous coupon payment if there has been one already.
Think about it. 65 mph means you go 65 miles in one hour, so in 2 hours you go 65×2 miles, in 3 hours you go 65×3 miles, and in 3.5 hours you go 65 × 3.5 miles.
Hope this helped
C. Natural Rights
John Locke had the idea of natural rights, which he stated were life, liberty, and property. The founding fathers changed property to the pursuit of happiness