Before opening a restaurant chain in Ontario, Healthy Habits must develop a strategic plan for products and services that meet the desires and needs of its target audience, which as specified above are parents of children 12 and under.
Some recommendations for some of the elements of the Marketing Mix for Healthy Habits are:
1.
Based on the marketing mix, the product is the foundation of the company's existence, so the product sold must be developed to satisfy the needs and desires of potential consumers.
For a quick-service restaurant chain that wants to offer nutritious food to its target market, some product could be grilled meat and salad meals, natural fruit juices, sugar-free sweets.
2.
The promotion aims to stimulate the demand for the product by the target market.
A promotion recommendation for Healthy Habits would be to increase advertising on social media and carry out sales promotion as a strategy to attract new consumers to know your products.
3.
Place refers to the product distribution channels and the physical and virtual points of sale where the product will reach the consumer. It is therefore ideal that Healthy Habits uses product distribution strategies that offer the best customer experience.
It is necessary to know where your consumer is, what places he/she frequents, in order to then develop an effective distribution strategy. Some recommendations could be opening stores in malls, distributing the product in large markets, developing online sales application.
4.
Differentiation refers to a company's ability to be perceived by its target audience differently from its competitors.
Healthy Habits and McDonald's are restaurant chains with different target markets.
Healthy Habits consumers are looking for fresh, organic food, so this can be a strategy for the company to attest to its differentiation from McDonald's, which sells processed and high-calorie meals.
Healthy Habits can therefore use advertising to highlight the core benefits of the product, such as fresh, organic meals, healthy eating, increased quality of life, etc.
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