A) the number of hunger pangs a participant experiences.
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Emotional response from the audience. Movies pulling at people heart string tend to get more of a reaction from people.
Any other type of reaction. People being scared, lonely, etc.
Also you tend to want to the characters better so they create character arcs.
I honestly have no idea if this answers you question;)
Answer: The typography was "Antica" so I'd say B: Elaborate and ornate