Question

The societal marketing concept holds that ________. consumers will not buy enough of a firm's products unless the firm undertakes a large-scale selling and promotion effort a company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment the society will only favor products that are available and highly affordable achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do

Answer 1

The societal marketing concept holds that a company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment

Let understand that "Marketing" refers to actions taken by an organization to attract customers as well as building positive relationship to encourage future patronize of the offered goods and services.

The concept of Marketing is classified into five:

• Production concept
• Product concept
• Selling concept
• Marketing concept
• Societal marketing concept.

In conclusion, the societal marketing concept emphasizes the well-being of consumer and the society and "states" that an organization must know the needs and wants of the target market and then produce them effectively in a way that satisfy the consumer and the society at large.

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