The article in Politico suggests a couple of possible reasons for the celebrity involvement in the 2012 election like for one Barack Obama's star power and liberal appeal plus because of the social media boom which makes the communication much, much easier. Finally this kind of communication with the stars also works well.
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A Red Scare is the promotion of a widespread fear of a potential rise of communism or anarchism by a society or state. ... The First Red Scare, which occurred immediately after World War I, revolved around a perceived threat from the American labor movement, anarchist revolution, and political radicalism.
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The Southern Strategy was a plan implemented by the British during the Revolutionary War to win the conflict by concentrating their forces in the southern states of Georgia, South Carolina, North Carolina, and Virginia.
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Purposefully using reasoning as a strategy, Washington was able to develop sound plans of action. During the American Revolution, Washington's analytical reasoning style helped to win the day, because it was exactly what was needed for an underdog challenger to win a war of attrition
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Nationalism is more oriented towards the development and maintenance of a national identity based on shared characteristics such as culture, language, ethnicity, religion, political objectives or belief in a common ancestor. Therefore, nationalism seeks to preserve the national culture. Often it also implies a sense of pride for the achievements of the nation, and is closely related to the concept of patriotism. In some cases, nationalism referred to the belief that a nation should be able to control the government and all means of production.
