The theoretical approach that best fits Jean Kilbourne's analysis of <em>gender in advertising </em>is <em>A. Social-Conflict.</em>
The Social-Conflict Theory revolves around the conflict and change that society generates amid the <em>inequality, gender violence, self-esteem problem, and wrong portrayals</em> created through media.
Women always<em> try to measure up with the </em><em>advertising images</em> created by models. On the part of men, from advertising, they embrace the idea that women are <em>objects</em><em> to be used</em>, not persons deserving of intimate love.
2. The reason Katz argues that societal perspective on violence against women should shift to being men's problem rather than women's issue is that this change will enable society to understand that violence against women will not happen without the <em>active involvement</em><em> of men.</em>
When this<em> shift in </em><em>perspective</em> happens, women will no longer face violence from men. Men, on their part, will deal holistically with their masculinity, understanding that women are equal partners and not their adversaries. Both genders need each other to live a <em>life of l</em><em>ove</em><em> and fulfillment.</em>
Katz's argument makes good sense in many ways. For one, a shift will ensure that masculinity ceases to be an excuse for perpetrating violence. Women do not threaten men's masculinity in any way. <em>Women cherish and recognize men in their roles when they carry them out properly.</em>
Thus, I agree with Jean Kilbourne's view that advertising should not entrench the culture of violence against women, which arises from the excessive glorification of masculinity.
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