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1 answer:

6 0

The thing that is most responsible for the fragmented audience marketers experience today is D. the rise of multimedia

Fragmented audience occurs when there is a choice that the audience has to make as a result of a rise in media options.

As a result of this, an audience becomes fragmented because they have to make a choice between the various media options and makes each media option with a smaller audience share.

Therefore, the answer iss option D

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