Questions. I feel that questions are a big part of advertising. They capture the watchers attention by asking certain questions. It is almost like writing the first paragraph of an essay, you may ask a question to intrigue your readers and make them want to read what you have to say. Commercials can often ask questions about how you feel or what fun things you like to do.
- Music. Music is another was to capture your viewers’ attention. I have been noticing that in the beginning of commercials they have been inserting popular songs such as Home by Phillip Phillips. By having such popular songs in commercials it catches the viewers’ attention because they may enjoy that song and continue watching the commercial.
- Words. Advertisers have a way of using words to their benefit. They like to manipulate words to make the product look or sound better than it actually may be. They can also make certain words bigger than others. What I mean by this is when advertisers are explaining how much something costs they may emphasize certain words like “FREE PURSE” to capture your attention. In small letters underneath “FREE PURSE” they may put “with a purchase of $50.”
- Celebrities. Celebrities are a great way to get the attention of commercial viewers. Products like Proactiv have already tried putting celebrities in their commercials. If someone see’s their favorite celebrity in a commercial, chances are, they will continue watching. People who may have not tried Proactiv yet may want to experiment with it if they see that their favorite singer, Katy Perry, is using it.
- People. A lot of times advertisers will put cute guys or girls in commercials to intrigue their viewers. This happens in many commercials. Abercrombie & Fitch and Victoria’s Secret are great examples.
