Question

When Motorola first entered the Mexican marketplace, the company wanted direct control of salespeople in major urban markets but was not as concerned about control in less populated areas of the country. Motorola probably used __________ in major urban areas and __________ in less populated areas of Mexico.
A. a company sales force; manufacturer's repsB. manufacturer's reps; customer relationshipsC. manufacturer's reps; a company sales forceD. independent agents; manufacturer's repsE. order takers; selling teams

Answer 1

Answer:

In this case,the answer would be option A. given in the answer choices or options or  a company sales force; manufacturer's reps.

Explanation:

• Motorola basically wants to gain higher control or authority over its sales force in the urban areas in Mexico to better handle and channelize its sales activities in the urban regions of the country to increasingly capture the urban consumer base.
• Therefore,it will probably consider employing more or higher sales force in the urban areas to mobilize the sales activities in the targeted regions.
• On the other hand,it is relatively less concerned about reaching the rural or less populated counterparts in the country, which reasonably implies that it will deploy manufacturer representatives in those regions as mobilization of sales activities is not the priority in this case.