Question

Tammy Knowles is the publisher of "New Woman Magazine," which is a publication targeted to Gen Y women. Because it is a small, new publication, some of the larger bookstores, convenience stores and newsstands are not agreeing to distribute the magazine. Tammy is very concerned by this trend, because she believes that her publication, like most magazines, needs ____________ distribution in order to succeed.

Answer 1

Answer:

Intensive Distribution

Explanation:

As she is a publisher and the store is small, so new publisher of large bookstores, newsstand are not agreed to distribute the magazine. Tammy is concerned with this, so needs to make her publication succeed is the intensive distribution, this kind of technique helps or put the producers or publisher into as many retail outlets as possible so they can get magazines.