Answer:
direct from provider to customer
Explanation:
Service industry is different from the product industry in terms of the marketing channels used. While the product marketing includes thorough examination of possible marketing channels, the service industry has a main marketing channel concept - providing service directly from the provider to customer.
Answer: a. Customer Persona
Explanation:
A customer persona simply refers to information relating to the life of a person. It includes their demographic information such as their gender, age and marital status and it includes some psychographic information as well such as personality.
Customer personas help marketers group people and their buying behavior so that they can be better targeted for the goods and services being sold based on their demographic and psychographic information.
Yes, its is the only thing marketing mix does.
Answer: b) need for power.
Explanation:
Organizational politics are activities that people engage in to be able to further their personal interests even if these interests are not always in the best interest of the company itself.
To be able to further their interests, they need power and influence which means that the personal characteristic that fosters organizational politics is the need to have power.
