The process that EA Sports carried out with the cover of the Madden video game was Perception Marketing.
<h3>What is perception marketing?</h3>
Perception marketing is an economic term that refers to the set of marketing strategies focused on the consumer's perception of a specific product.
In general, perception marketing is responsible for modifying the image of the product so that it is the one that looks best compared to its competitors and thus generates a good perception in consumers.
According to the above, EA Sports used the image of a famous person so that consumers had a positive perception of their video game.
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A 4 percent decrease in the price will lead to an increase in the quantity demanded by less than 4 percent.
<h3>What is demand?</h3>
Demand simply means the amount of goods and services that a buyer wants to buy at a particular price and time.
When the demand for product x is inelastic, a 4 percent decrease in the price of x will lead to an increase in the quantity demanded by less than 4 percent.
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Answer:
The correct answer would be options A and B.
Explanation:
When a company is in financial trouble or faced a bankruptcy, then a process of reorganization is used in an attempt to extend the life of the company through some special arrangement to make the organization successful and progressive.
In this question, Jim wants to know how employees of the company think of the new structure after the reorganization. So the best method to talk to employees directly is to give them a surprise visit and talk to them about the reorganization. Also town hall meetings should be arranged to meet the employees one on one in an informal gathering and talk to them about the reorganization.
Answer:
All are options for offensive strategy
Explanation:
In this question, we are trying to select an option which is not in terms with the other options as regards what principal offensive strategy should be.
Now, what the term principal offensive strategy refers to is that it is a type of corporate strategy that pushes for changes within the industry. What we are trying to say is that, the principal offensive strategy pursues an agenda that is pushing for a change within the industry.
Efforts might be concerted or individual steps might be taken. Hence, various techniques or strategies are in place to be used.
Offensive strategy types includes, an end run strategy where a company does not want competition and thus explore the part of the market with little or none.
A preemptive one which seek to conform some advantages on the company as it is the first one based on demographics
Others include: an acquisition and a direct attack strategy
Answer:
Option (A) is correct.
Explanation:
Given that,
After-tax IRR on total investment in the property = 9.0%
Before-tax IRR on equity invested = 17%
Before-tax IRR on total investment in the property = 12%
t: Marginal tax rate = 0.40
Break Even Interest rate (neither favorable nor unfavorable):
= After tax IRR on total investment ÷ (1 - Tax rate )
= 9% ÷ (1 - 0.40)
= 9% ÷ 0.60
= 15%
