Answer:
the minimum price it should charge is $40 per unit.
Explanation:
Minimum Transfer Price = Variable Costs - Internal Savings + Opportunity Cost
<em>Note : Division A has capacity available to meet B's requirements therefore there is no opportunity cost</em>.
There are Internal savings of $5 as A's variable costs will be $5 less per unit.
Minimum Transfer Price = $45 - $5
= $40
The strategy that they use is <span>signaling value by targeting sophisticated buyers
This type of strategy could only work if the target market has specific preferences.
Even though the number of potential consumers for this market tend to be considerably small compared to another market, but the customers that obtained through this strategy tend to show higher level of loyalty.</span>
Answer:
$1,511,642.50
Explanation:
Kindly check attached picture for detailed explanation
Answer:
Process, Physical Evidence and People
Explanation:
Marketing mix is the term which is described as the set of tactics or the actions which a business or a company follows or use in order to promote the product or the brand in the market.
And the 4 Ps of the marketing mix are Promotion, Price, Place and Product. These are related to the product of the business or the company.
For the service environment, there are 3 additional Ps which are consist of People who use the service, Process involve the processing of the service and lastly, the Physical evidence, which states the evidence for the service.
