When you counter-argue, you consider a possible argument against your thesis or some aspect of your reasoning.
The slogan; for example, think of McDonalds. you may think of the logo, but you always think of their slogan, “I’m Lovin it”
Other kinds of arguments are based on opposing the two different starting points which compete and try to win over each other. Rogerian argument has an entirely different approach: instead of debating over opposing views, it tries to reconcile the parties by finding and establishing the common ground and common goals. It tries to find similarities, rather than differences.
Most research animals have feeling and needs
