Answer:
Selective distortion.
Explanation:
Selective distortion is the tendency of the people or consumers to take information in a way that support what they already believe. Consumers usually remember their experiences or perceptions regarding the products and due to which selective distortion has made it difficult for the marketers to build up good perception of their product.
For example, if a consumer is obsessed with particular brand and he has a car of that brand. Then he might think that the driving that car is so smooth and good even if actually it is not. If a user likes some particular brand's clothing then he will build a perception about their products as good and reliable.
The correct answer to this open question is the following.
Although you forgot to attach the options for this question we can say the following.
Motivated by the desire to live an idyllic life, people who are part of utopian movements may retreat from the larger society and form their own communities with like-minded others.
In their utopic ideas, these people create "fantasy worlds" in which they live and practically retreat from the everyday world.
The goal of many utopian societies was to create self-sufficient communities where people could have similar goals and live out their ideal beliefs."
These utopian movements started in the 1800s, during the Second Great Awakening. Many people considered utopian societies as the possibility to have a perfect or ideal society in which people could prosper, live happily with no problems, and tolerating differences. People soon realized that these futuristic societies or perfect societies were out of reach and hard to accomplish.
Jakie Robison I think not sure?