Answer:
The book's popularity may be because it was essentially an unofficial requirement for every Chinese citizen to own, to read, and to carry it at all times during the latter half of Mao's rule, especially during the Cultural Revolution.
Explanation:
One of the most determining factor is demand for foreign luxury goods increased in Afro-Eurasia. Due to this demand, many of the nobilities started to collected goods from Asia because it seem exotic for the collection. Their textile also require silk which could be easily found in chinese, persia, and indian regions which contributed to an increase in demand for textiles.