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Lady bird [3.3K]
2 years ago
9

________ is another term for a defensive strategy.

Business
1 answer:
Westkost [7]2 years ago
6 0

Another term that can be used for Defensive strategy is retrenchment strategy.

  • Defensive strategy can be regarded as marketing tool which is been used by companies in  retaining valuable customers that can be easily loose to their competitors.
  • Competitors can be regarded as  other firms that are present in the same market selling almost similar products
  • This strategy is been utilized by  companies in market leadership positions in defending market share from attacks by challengers;
  • Some if the defence strategies are;

<em>counter-offensive defence</em>

<em>contraction defence</em>

<em> position defence</em>

<em>mobile defence</em>

<em>flanking defence</em>

<em> pre-emptive defence</em>

Therefore, defensive strategy can be explained as marketing tool that is been utilized by management in defending  their business from potential competitors.

Learn more at: brainly.com/question/9063582?referrer=searchResults

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