Question

amazon’s efforts to offer customers the option to return or purchase items in the physical world is a decision that most closely aligns with which of the elements of the retail marketing mix?

Answer 1

Amazon’s efforts to offer customers the option to return or purchase items in the physical world is a decision that most closely aligns with Physical Evidence.

This is because the retail marketing mix has seven elements.

These elements are usually known as the 7 Ps, including product, price, promotion, place, people, process, and physical evidence.

It is expected that the Physical Evidence should give the customers the sense of making a purchase.

This could be anything from collecting a physical receipt or having the opportunity to return a defective product.

The Physical Evidence gives the customers an impression of the value of what they purchase goods.

Hence, in this case, it is concluded that the correct answer is Physical Evidence.

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