Competitive advantages of apple were;
Apple preferred Horizontal and vertical integration around its products instead of licensing it or making it open market or sharing the technology.
Easy to use- they focused on ease of operation and simple user interface.
Facility of plug and play so that non-technical users do not face any issues.
Uniqueness and innovation in enhancing consumer's digital life for example- Digital Hub- an advantage for consumers who were becoming entrenched in a digital lifestyle, using digital cameras, portable music players and digital camcorders and mobile phones.
Investment in R&D brought the key competitive advantage to apple.
When you want to either touch something to figure out whether or not it might be harmful or not. And we also use our sense of touch when we might be looking for an object, when you touch the object immediately your brain knows what it is.
Explanation:
she should confirm two more times with different apples
