He wanted to build up his power, so the Normans could have a great empire, like their Viking ancestors. Harald Hardrada - Harald was a famous Viking warrior and skilled commander. He already had secure control over his own land.
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Hardrada anted to be King of England because he wanted more power and better land. Hardrada was very unpopular, but very powerful. His name alone was enough to strike fear into the hearts and minds of his enemies.
