Answer:
Brand Awareness
Explanation:
Brand Awareness measures how many consumers in a market are familiar with the brand and what it stands for and have an opinion about it. Brand awareness is further consisted of 2 elements:
1: Brand Recognition: is the ability of consumers to confirm previous exposures to brand when they are presented the brand as a cue. For example, if you go to a store, will you be able to recognize the brand to which you have been already exposed?
2: Brand Recall: It is the consumers ability to retrieve the brand from their memory if they are given product category or usage occasion as a cue. For example, when you think of carbonated drink, then what brand comes into your mind?
False. Investing is sometimes considered a form of saving money people use other than savings accounts
Answer:
the answer is option B) the leaders of Jayhawk Foods should pursue a multidomestic strategy that includes new "local" brands.
Explanation:
Understanding how best to meet your customers needs is a sure way to maximize profits and generate more sales.
Having identified the need for a high degree of local responsiveness when it comes to food, Jayhawk Foods Inc., a snack manufacturer that wants to expand globally should pursue a multi domestic strategy for their branches globally.
Multi Domestic strategy is an international marketing strategy that is responsive to the local market by driving advertising and sales efforts towards the needs that the local consumers are most responsive to.
Answer:
Suppose that the number of students with an allergy to pencil erasers increases, causing more students to switch from pencils to pens in school.
- This will shift the demand curve to the right, increasing the total demand at all price levels.
Moreover, the price of ink, an important input in pen production, has increased considerably.
- This will shift the supply curve to the left, increasing the price of pens at every demand level.
What is sure is that the price of pens will increase. It is likely that the quantity demanded increases, but the extent by which the quantity demanded will increase is unknown.
