Question

When Chin Lee sells the jewelry she makes at craft fairs or on her personal website, she is utilizing a(n) ________ marketing channel.

Answer 1

Based on the information given about Chin Lee , she is utilizing a(n) direct marketing channel.

Direct marketing channel occur when the manufacturer or producer of goods and service sell directly to their customers.

When the goods produce move directly from the manufacturer to the buyer which means the producer is engaging in what is called direct marketing channel.

Chin lee is utilizing a(n) direct marketing channel due of the following:

• She advertised the goods directly to her customers using her  website.
• She is selling the goods she produce directly to interested buyers.

Inconclusion  she is utilizing a(n) direct marketing channel.

Learn more about direct marketing channel here:

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