Answer: Limited marketing
Explanation: Limited marketing strategy refers to the marketing strategy in which the organisation tries to target a specific set of customers from a target market rather than everyone.
These are opted by organisation that have unique features in the product they are offering or have specialization in a specific product among others.
In the given case, Shelly has expertise in making bakery products but her cupcakes gets special attention from the customers.
Thus, we can conclude that the decision of Shelly to open a cupcake shop is an example of limited marketing.
Answer:
The answer is C.
Explanation:
Class rank is a measure of how a student's performance compares to other students in his or her class. It is commonly also expressed as a percentile.
Answer: (E) Meaningful, believable, and distinctive
Explanation:
The advertising appeal is one of the type of communication process in which the the various types of organizations and the companies using this business strategy for promoting their brands and the products in the market.
The main objective of the advertising appeal is to creating awareness and inform customers or users about the new brands, various types of products and the services in the market.
According to the given question, there are mainly three type of characteristics of the advertising appeal that are as follows:
- Meaningful
- Distinctive
- Believable
The main aim of the meaningful characteristic is to make the product more interesting to the customers by highlighting its various types of meaningful advantages. Distinctive makes the product unique from all the products available in the market and believable appeal ensure the customer about the accurate delivery of the products.
Therefore, Option (E) is correct answer.
Answer:
self-actualization
Explanation:
The answer is deeply related to "Maslows Hierarchy of Needs."
Abraham Harold Maslow is a popular American psychologist who introduced a motivational theory consisting of five stages in relation to the<em> deficiency needs and growth needs of humans.</em>
Everything starts with the deficiency needs.<u> It is very important to satisfy this need in order to engage into the growth needs.</u> For example, a boy is very thirsty. If that need will not be met, the boy will continuously crave for water. On the contrary, if this is met immediately, the boy will aim to grow as a person. This is what you call the growth needs.
This needs are presented in a pyramid.
From top to bottom:
1. Self-actualization
2. Self-esteem Needs
3. Love or Belongingness Needs
4. Safety Needs
5. Physiological Needs
It is ideal for a person to progress from Physiological Needs to Self-actualization, but it doesn't mean every stage is always met. Sometimes, fluctuations occur depending on the situation.
Regarding Clarence's case above. It was stated that he already worked as a doctor in a federal government. This means that he has already satisfied his self-esteem needs and the other needs below. Becoming a doctor is a prestige and a feeling of accomplishment. This can be found on the <u>Self-Esteem Needs </u>stage. In addition to this, <em>Clarence already reached his full potential and is seeking for personal growth and independence. </em>This is backed by the statement above that he opened a private clinic to continue his practice. This means he is already on the self-actualization stage of the hierarchy.
