Answer:
utilitarian approach.
Explanation:
Cherries on Top is a national ice cream shop and is struggling financially to keep up with the bigger chains. The top executives have decided to close all the stores in the Northeast and Texas, as that will give them an additional one million dollars to put into marketing. This executive is practicing the utilitarian approach.
Utilitarianism can be defined as an ethical moral theory that offers anyone a relatively direct method for enhancing choices and making decisions about the right course of action for any particular situation.
Basically, the utilitarian approach analyzes and measure an action in terms of its outcome or consequences; by determining the net benefits and costs to all stakeholders of an organization individually.
The main purpose or focus of the utilitarian approach is to achieve the best possible outcome or results for the overall success of the business while creating the least amount of harm, loss, damage or suffering.
<em>Hence, the executive of Cherries on Top is practicing the utilitarian approach. </em>
<span>This best represents the test
marketing stage. During this stage, a new product is released on a small scale
to a small market. Changes are made and if it is successful in the small
market, then it is introduced on a larger scale. </span>
Answer: Product champion
Explanation:
A product champion is an individual who sees value in a good or service, and then creates and develops the good in a systematic fashion. The product champion tempts decision makers to invest, promote or sell the product.
The product champion is usually a
senior individual or executive of an organization who takes charge of developing the internal and external promotion of a particular good or service. In the above question, Leah is a product champion.
Answer:
Which factor can boost business opportunities in Virginia?
Re-branding
Well packaged advertorials
discount sales
promo sales
improve content quality
price reduction
Explanation: