They are both arts of lititure and both have the same purpose
A restrictive adjective clause is not set off with commas. The correct answer would be the first option. Restrictive clause is a clause that cannot be omitted in the sentence for it will change the idea of the whole sentence. It is the opposite of non-restrictive clause--a clause that serves as an additional information that is set off with commas.
The thing that is most responsible for the fragmented audience marketers experience today is <u>D. the rise of multimedia</u>
Fragmented audience occurs when there is a choice that the audience has to make as a result of a rise in media options.
As a result of this, an audience becomes fragmented because they have to make a choice between the various media options and makes each media option with a smaller audience share.
Therefore, the answer iss option D
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