Question

when a manufacturer saturates the market by selling to any intermediary of good financial standing that is willing to stock and sell the product, the manufacturer is engaged in select .

Answer 1

When a manufacturer saturates the market, the manufacturer is engaging in  intensive distribution.

Intensive distribution can be define as the way in which companies or manufacturer made available or distribute their products from retail outlet to wholesaler outlet.

Most companies use intensive distribution marketing strategy  to increase sales and to sell out the products in their warehouse so as to restock or restore new products.

Intensive distribution help to create product awareness to those people that are not aware of the products due to the fact that the products can be find everywhere.

Inconclusion  the manufacturer is engaging in  intensive distribution.

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