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zvonat [6]
2 years ago
14

Discuss target market strategies. The target market strategy identifies which market segment or segments to focus on. This proce

ss begins with a market opportunity analysis (MOA), which describes and estimates the size and sales potential of market segments that are of interest to the firm. In addition, an assessment of key competitors in these market segments is performed. After the market segments are described, one or more may be targeted by the firm. The three strategies for selecting target markets are appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is (a) low-income workers without personal transportation, (b) corporate international business travelers, or (c) companies with urgent documents or perishable materials to be delivered to customers?
Business
1 answer:
VladimirAG [237]2 years ago
3 0

Answer:

you would determine the best way to ship perishables back and forth with the most financial advantages. you would need to know what purification would sell best to this group of income levels. what the needs for varies products most cost effective and needed that would also call for further purification need. you would want to tap into a reliable overnight delivery carrier that gives the lowest corporate incentives to use

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Indicate where each item should be presented in the statement of cash flows (indirect method) using these four major classificat
saw5 [17]

Answer:

a.  Payment of interest on notes payable - Operating Activity

b.  Exchange of land for patent - Non Cash investing activity

c.  Sale of building at book value - Investing Activity

d.  Payment of dividends - Financing Activity

e.  Depreciation - Operating Activity

f.   Receipt of interest on notes receivable - Operating Activity

g.  Issuance of Capital Stock - Financing Activity

h.  Amortization of patent - Operating Activity

i.   Issuance of bonds for land - Non Cash investing activity

j.   Purchase of land - Investing Activity

3 0
3 years ago
Borasco Corp. owns land with a fair market value of $200,000. Borasco purchased the land 10 years ago for $65,000 and owes a lia
sleet_krkn [62]

Answer:

$65,000

Explanation:

Borasco was the person who purchased the land for $65,000 in which the land was later transferred to Alvo. Therefore no gain or loss is been recognized in this liquidation because it subsidiary is been liquidated by the parent which is why the basis of land is said to be carryover basis of $65,000 at the end of the transaction.

5 0
3 years ago
A year ago, Kim Altman purchased 160 shares of BLK, Inc. for $20.50 on margin. At that time the margin requirement was 40 percen
Semmy [17]

Answer:

85.66%

Explanation:

Calculation for what is the percentage return on the funds she invested in the stock

First step is to calculate the Cost of the shares

Cost of the shares=160 × $20.50

Cost of the shares= $3,280

Second step is to calculate the Margin

Margin=$3,280 × 0.4

Margin= $1,312.00

Third step is to calculate the Funds borrowed

Funds borrowed= $3,280-$1,312.00

Funds borrowed= $1,968.00

Fourth Step is to calculate Interest paid

Interest paid=$1,968.00 × 0.12

Interest paid= $236.16

Fifth step is to calculate Profit on the stock

Profit on the stock=$4,640.00 - $3,280

Profit on the stock = $1,360

(160*29=$4,640.00)

Last step is to calculate the Return on the investment

Return on the investment:m= ($1,360.00 - $236.16)/$1,312.00

Return on the investment=$1,123.84/$1312.00

Return on the investment=85.66%

Therefore the percentage return on the funds she invested in the stock is 85.66%

6 0
2 years ago
The oviedo thespians are planning to present performances of their florida revue on 2 consecutive nights in january. it will cos
bagirrra123 [75]
<span>For 2 nights cost is $10,000 for theater rental, insurance, and musicians. 10% of $10,000 is $1000 that goes to theater if $10,000 worth of ticket is sold, which is to break even. Now the break even cost is $10,000+$1000= $11,000. Cost of one ticket is $10, to break even the total cost, number of tickets that must sell is $11,000 divided by $10, which is 1100 tickets. 1100 tickets must sell in total for two nights to break even.</span>
7 0
2 years ago
Q 8.17: The financial statements of the Larson Company report net sales of $1,000,000 and accounts receivable of $80,000 and $60
Phoenix [80]

Answer:

25.55 days

Explanation:

first we must calculate the accounts receivable turnover ratio = net sales / average accounts receivable

net sales = $1,000,000

average accounts receivable ($80,000 + $60,000) / 2 = $70,000

accounts receivable turnover ratio = $1,000,000 / $70,000 = 14.286

average collection period = 365 days / accounts receivable turnover ratio = 365 / 14.286 = 25.55 days

8 0
3 years ago
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