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zvonat [6]
2 years ago
14

Discuss target market strategies. The target market strategy identifies which market segment or segments to focus on. This proce

ss begins with a market opportunity analysis (MOA), which describes and estimates the size and sales potential of market segments that are of interest to the firm. In addition, an assessment of key competitors in these market segments is performed. After the market segments are described, one or more may be targeted by the firm. The three strategies for selecting target markets are appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is (a) low-income workers without personal transportation, (b) corporate international business travelers, or (c) companies with urgent documents or perishable materials to be delivered to customers?
Business
1 answer:
VladimirAG [237]2 years ago
3 0

Answer:

you would determine the best way to ship perishables back and forth with the most financial advantages. you would need to know what purification would sell best to this group of income levels. what the needs for varies products most cost effective and needed that would also call for further purification need. you would want to tap into a reliable overnight delivery carrier that gives the lowest corporate incentives to use

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Wildhorse Co. had the following assets on January 1, 2022. Useful Life (in years) Item Cost Purchase Date Useful Life (in years)
Naddika [18.5K]

Solution :

<u>Journal Entry</u>

Date               Account and Explanation                          Debit             Credit

1 Jan,2022   Accumulated depreciation-machine            $ 68,000

                     Machine                                                                           $ 68,000

30 June,       Depreciation expense, $\left(\frac{27000}{5} \times \frac{6}{12}\right)$              $ 2700

2022             Accumulated depreciation- Forklift                                  $ 2700

30 June,        Cash                                                             $ 11,700

2022             Accumulated depreciation- Forklift,           $ 18,900

                     $\left(\frac{27000}{5} \times 3.5 \right)$

                    Gain on sale of forklift                                                         $ 3600

                    Forklift                                                                                $ 27000

31 Dec,         Depreciation expense, $\left( \frac{33400-3000}{8}\right)$        $ 3800

2022            Accumulated depreciation - Truck                                   $ 3800

31 Dec,         Accumulated depreciation - Truck,              $ 22800

2022            $\left( \frac{33400-3000}{8} \times 6\right)$

                     Loss on disposal of truck                            $ 10600

                     Truck                                                                                $ 33400

7 0
2 years ago
Why are capital appreciation bonds (CABs) a controversial way for local governments to finance projects?
denis-greek [22]

Answer:

See explanation section

Explanation:

Municipal security from which an investor will receive a return on investment from an initial principal is called a capital appreciation bond. However, in this security, the return on investment will be reinvested further until the security matures at a specific rate. The primary purpose of the CABs is to permit the local authority to generate revenue. Due to the financing in the innovative project without increasing the tax is one of the controversial ways for local governments to finance projects. Another controversial way is to owe investors more than what they acquired.

8 0
3 years ago
While she was travelling, Zainab took advantage of the convenience of cash withdrawals on her credit card since her Canadian deb
Dvinal [7]

1. Zainab's total bill when she got home will be <u>$3,703.33.</u>

2. The total interest paid is <u>$28.33</u>.

<h3>What is a credit card?</h3>

A credit card is a payment card that enables the cardholder to make purchases charged to a line of credit instead of the account holder's cash deposits. The credit card account accrues interest periodically (most ideally, daily) and payment may be required each month to offset the balance.

<h3>What is Future Value?</h3>

The future value is the amount that will be due on an investment or payment after compounding interest for a future date.  The future value can be computed with the formula below.

FV = PV(1+r)^n

Where:

FV = future value

PV = present value

r = annual interest rate

n = number of periods interest held

The future value can also be calculated using an online finance calculator as follows:

<h3>Data and Calculations:</h3>

Annual interest rate = 28%

Daily interest rate = 0.0767 (28%/365)

N (# of periods) = 21 days

I/Y (Interest per year) = 28%

PV (Present Value) = $0

PMT (Periodic Payment) = $175

P/Y (# of periods per year) = 365 days

C/Y (# of times interest compound per year) = 365 days

<u>Results</u>:

FV = $3,703.33

Sum of all periodic payments = $3,675.00 ($175 x 21)

Total Interest = $28.33

Thus, Zainab's total bill is $3,703.33 with an interest of $28.33.

Learn more about future value (total bill) at brainly.com/question/24703884

7 0
2 years ago
What is the cell membrane? ​
Natasha2012 [34]

Answer:

a cell membrane is a double layer of lipids and proteins that surrounds a cell

6 0
3 years ago
Whipple Corp. just issued 280,000 bonds with a coupon rate of 6.02 percent paid semiannually that mature in 25 years. The bonds
sesenic [268]

Answer:

529.64 million or $529,639,600 was received from the sale of bonds.

Explanation:

Money Raised from the sale is based on the current value of the bond. Price of bond is the present value of future cash flows, to calculate Price of the bond use following formula:

Price of the Bond = C x [ ( 1 - ( 1 + r )^-n ) / r ] + [ F / ( 1 + r )^n ]

As per given data

Face Value = $2,000

Coupon payment = $2,000 x 6.02% = $120.4 /2 = $60.2 semiannually

Number of period = n = 25 years x 2 period per year = 50 period

Yield to maturity = 6.46% annually = 6.46% / 2  = 3.23% semiannually

Price of the Bond = C x [ ( 1 - ( 1 + r )^-n ) / r ] + [ F / ( 1 + r )^n ]

Price of the Bond = $60.2 x [ ( 1 - ( 1 + 3.23% )^-50 ) / 3.23% ] + [ 2,000 / ( 1 + 3.23% )^50 ]

Price of the Bond = $1,483.51 + $408.06 = $1,891.57

Cash received = Number of bonds x Price per bond = 280,000 x $1,891.57 = $529,639,600

3 0
3 years ago
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