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zvonat [6]
2 years ago
14

Discuss target market strategies. The target market strategy identifies which market segment or segments to focus on. This proce

ss begins with a market opportunity analysis (MOA), which describes and estimates the size and sales potential of market segments that are of interest to the firm. In addition, an assessment of key competitors in these market segments is performed. After the market segments are described, one or more may be targeted by the firm. The three strategies for selecting target markets are appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is (a) low-income workers without personal transportation, (b) corporate international business travelers, or (c) companies with urgent documents or perishable materials to be delivered to customers?
Business
1 answer:
VladimirAG [237]2 years ago
3 0

Answer:

you would determine the best way to ship perishables back and forth with the most financial advantages. you would need to know what purification would sell best to this group of income levels. what the needs for varies products most cost effective and needed that would also call for further purification need. you would want to tap into a reliable overnight delivery carrier that gives the lowest corporate incentives to use

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2 years ago
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ABC Vehicles expects the worldwide demand for new hybrid vehicles to reach 5 million by 2016. However, the demand for new hybrid
Olin [163]

Answer:

The correct answer is c. firm-level demand

Explanation:

Demand can be defined as the quantity of goods and services that are acquired by consumers at different prices, at a specific unit of time (one day, one month, one year, etc.) since without a temporary parameter we cannot say if a Demand amount grows or decreases.

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7 0
3 years ago
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pantera1 [17]

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they wanted to eliminate prices

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hope this helped :)

3 0
2 years ago
As a CEO, you are concerned that your firm and the industry in your country are being devastated by foreign imports. Trade lawye
sashaice [31]

Answer:

The company can file antidumping case against the leading foreign rivals. The probability of winning the case is only high when there is cash deposits near to zero in the country and balance of payment is negative.

Explanation:

There can be a law suit files against the foreign rivals but the company will have to bear lawyers fee for this. There is a threat to employment of labor in the home country as most of the goods are imported so factories in the home country will be moved towards shut down because consumers will be buying imported goods which are offered at low price.

7 0
3 years ago
Chili's, the popular restaurant chain, supports St. Jude Children's Hospital annually by inviting its guests to color a pepper a
Verdich [7]

Options:

a. sustainability  

b. cause-related  

c. social  

d. green

Answer:

<u>cause-related</u>

<u>Explanation:</u>

We need to take note that Chili's support for St. Jude Children's Hospital isn't all about promoting their brand, but towards promoting a social cause, namely St. Jude's School Program which would ensure children receiving medical care in the hospital can stay up-to-date with their school assignments.

Their actions as a popular restaurant chain could go a long way by encouraging other companies to support social causes.

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2 years ago
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