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zvonat [6]
2 years ago
14

Discuss target market strategies. The target market strategy identifies which market segment or segments to focus on. This proce

ss begins with a market opportunity analysis (MOA), which describes and estimates the size and sales potential of market segments that are of interest to the firm. In addition, an assessment of key competitors in these market segments is performed. After the market segments are described, one or more may be targeted by the firm. The three strategies for selecting target markets are appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is (a) low-income workers without personal transportation, (b) corporate international business travelers, or (c) companies with urgent documents or perishable materials to be delivered to customers?
Business
1 answer:
VladimirAG [237]2 years ago
3 0

Answer:

you would determine the best way to ship perishables back and forth with the most financial advantages. you would need to know what purification would sell best to this group of income levels. what the needs for varies products most cost effective and needed that would also call for further purification need. you would want to tap into a reliable overnight delivery carrier that gives the lowest corporate incentives to use

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On September 1, 2019, Westwood Builders borrowed $200,000 from Colorado State Bank by issuing a 7-month, $200,000, 6% note. West
attashe74 [19]

Answer:

A.

Notes Payable 200,000

Interest Payable 7,000

Cash 207,000

Explanation:

The Journal entry is shown below:-

Notes payable Dr,       $200,000  

Interest payable Dr,     $7,000  

       To Cash                        $207,000  

(Being pay off the note and interest at maturity is recorded)

Therefore for recording the pay off the note and interest at maturity we simply debited the notes payable and interest payable as it decreases the liability and we credited the cash as it also decreasing the assets.

7 0
3 years ago
Tulip Midwifery's cost formula for its wages and salaries is $2,420 per month plus $388 per birth. For the month of January, the
Neko [114]

Answer:

$ 50144

Explanation:

Given:

Cost formula for the the wages and salaries = $ 2420 / month + $ 388 / birth

planned number of activity = 119 births

Actual level of activity = 123 births

the wages and salaries in the flexible budget for January, using the given formula will be calculated as:

the wages and salaries = ( $ 2420 × 1 ) + ( $ 388 × 123) = $ 50144

3 0
3 years ago
Proficient strategy executiona. is always the product of much organizational learning.b. is achieved unevenly, coming quickly in
iVinArrow [24]

Answer:

The correct answer is e. All of these choices are correct.

Explanation:

The efficient execution of the strategy depends to a large extent on competent personnel, more adequate competencies and competitive capacities, and an effective organization. Therefore, developing a capable organization is always a priority of strategy implementation.

There are three types of organizational development that are of utmost importance.:

  1. Select capable people for key positions.
  2. Ensure that the organization possesses the core skills, competencies, administrative talents, technical knowledge, competitive capabilities, and resource strengths it needs.
  3. Organize business processes, value chain activities and decision making in a way that leads to successful execution of the strategy.
6 0
3 years ago
pure monopolist who is nondiscriminating must decrease price on all units of a product sold in order to sell additional units. T
coldgirl [10]

Answer: b. Marginal revenue is less than average revenue

Explanation:

Marginal revenue is the extra revenue received by selling one more unit of a good while Average revenue is the revenue generated on average by all units sold thus far.

If the monopolist has to reduce prices to sell more goods then it would mean that for every unit sold, the price would have reduced compared to the price of the last unit which translates to less revenue coming in per unit compared to the last unit.

On the other hand, on average, the higher prices of the earlier goods sold would keep the average revenue higher than the additional revenue (marginal revenue).  

8 0
3 years ago
A marketing researcher is most likely to serve as a _____ in a new product development team. functional representative process m
dedylja [7]

Answer:

The correct answer is letter "A": functional representative.

Explanation:

Market Research is the process a company uses to assess the viability of a new product or service. It reveals the details of a company's target market and what consumers think about a product before it is widely released. <em>Researchers are the key functional characters in this process</em> because thanks to them the information needed to know consumers' preferences and behaviors is unveiled by them.

4 0
4 years ago
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