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zvonat [6]
2 years ago
14

Discuss target market strategies. The target market strategy identifies which market segment or segments to focus on. This proce

ss begins with a market opportunity analysis (MOA), which describes and estimates the size and sales potential of market segments that are of interest to the firm. In addition, an assessment of key competitors in these market segments is performed. After the market segments are described, one or more may be targeted by the firm. The three strategies for selecting target markets are appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is (a) low-income workers without personal transportation, (b) corporate international business travelers, or (c) companies with urgent documents or perishable materials to be delivered to customers?
Business
1 answer:
VladimirAG [237]2 years ago
3 0

Answer:

you would determine the best way to ship perishables back and forth with the most financial advantages. you would need to know what purification would sell best to this group of income levels. what the needs for varies products most cost effective and needed that would also call for further purification need. you would want to tap into a reliable overnight delivery carrier that gives the lowest corporate incentives to use

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On January 1, 2021, David Mest Communications granted restricted stock units (RSUs) representing 30 million of its $1 par common
erastova [34]

Answer:

1. December 31, 2018

Dr Compensation expense $150 million

Cr Paid-in capital - restricted stock $150 million

2. December 31, 2019

Dr Compensation expense $132 million

Cr Paid-in capital - restricted stock $132 million

3. December 31, 2020

Dr Compensation expense $141 million

Cr Paid-in capital-restricted stock $141 million

Explanation:

1. to 3. Preparation of the appropriate journal entry to record compensation expense on December 31, 2018. December 31, 2019. and December 31, 2020

1. Preparation of the appropriate journal entry to record compensation expense on December 31, 2018

First step is to determine the Total compensation expense

Total compensation =$15 per share x 30 million options granted = $450 million total comp.

1.Preparation of the appropriate journal entry to record compensation expense on December 31, 2018

December 31, 2018

Dr Compensation expense $150 million

($450 million/3 years )

Cr Paid-in capital - restricted stock $150 million

(To record compensation expense)

2. Preparation of the appropriate journal entry to record compensation expense on December 31, 2019

December 31, 2019

Dr Compensation expense $132 million

[($450 million*94%*(2/3))-$150 million]

(100%-6%=94%)

Cr Paid-in capital - restricted stock $132 million

(To record compensation expense)

3. Preparation of the appropriate journal entry to record compensation expense on December 31, 2020

December 31, 2020

Dr Compensation expense $141 million

[($450 million*94%)-$150 million -$132 million]

Cr Paid-in capital-restricted stock $141 million

(To record compensation expense)

8 0
3 years ago
Consider this scenario. During the early 2000s, the Midwestern United States experienced a drought, or lack of rainfall. This ru
Nikitich [7]
A. increase the price of tortillas
3 0
3 years ago
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Pay your Taxes :DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
horrorfan [7]

Answer:

do you need help with that or are you saying that

Explanation:

7 0
3 years ago
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What's price in economics
irinina [24]

Answer:

the amount of money that has to be paid to acquire a given product.

<em>I hope this helps! ^^</em>

7 0
1 year ago
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A(n) ______ indicates the maximum quantity of a product that may be brought into a country during a specific time period:
mash [69]

What indicates the maximum quantity of a product that may be brought into a country in a specific period is a quota.

<h3>What does quota mean?</h3>

A quota is the maximum monetary value of a good and service that can be imported into a country for a  specific period.

The purpose of a quota is to restrict the amount of import into a country so as to boost local production of the good for which the quota is placed. Quotas also limit foreign competition.

To learn more about imports, please check: brainly.com/question/26497713

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2 years ago
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