Question

A chocolate store that sells hand-painted chocolate charges artificially high prices for its chocolates because customers associate high prices with superior quality. This is an example of

Answer 1

When the chocolate store charges high prices for its chocolates because high prices is associated with superior quality, then, it is an example of prestige pricing.

Prestige pricing refers to a pricing strategy where prices are set high because people believed that high product price is related to superior quality.

Example of product where prestige pricing is applied includes luxury phones, watches, perfumes, luxury automobiles etc.

Therefore, when the chocolate store charges high prices for its chocolates because high prices is associated with superior quality, then, it is an example of prestige pricing.

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