In a marketing communication process, the class of consumers who read, hear and see the message sent by a source are known as the receivers.
In marketing, the communication process consists of nine elements including the sender, receiver, encoding, decoding, message, media, response, feedback and the noise
The element of marketing that read, hear, or see the message sent by a source during the marketing communication are the receiver because they decode and digest the message.
In conclusion, the consumers are called the receivers in a marketing communication process.
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