Car dealerships commonly measure websites by tracking visits,
visitor traffic, and stickiness, the amount of time per month visitors spend on
their website.
Websites are generally used to advertise the goods and services of a
company and the website activity are usually measured through some
factors.
The factors include number of visits to the website and the amount of time
spent on them. The stickiness which is how friendly and enticing the
websites are is also taken into consideration.
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