Question

the owl’s roost started out as a roadside farm stand that sold its organic fruits, vegetables, and homemade baked goods to customers driving by. as the popularity of its products grew, it began selling to the local markets, which made it easier for customers craving an owl’s roost peach pie to buy the pie directly from the nearby market, rather than from the farm stand, which was farther away. what type of marketing channel does this situation illustrate?

Answer 1

Marketing channels are employed in a bid to aid the distributorship of goods to customers. The marketing channel that was employed by Owl's Roost in the above example is;

• Indirect Marketing Channel with one Intermediary

Indirect marketing or indirect selling occurs when businesses employ one or more intermediaries to help out in the distribution of their goods to customers. This is what Owl's Roost applied in this case.

The local market that was employed to aid distribution is the one intermediary that Owl's Roost used to sell its organic fruits and vegetables.

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