Question

Identify a true statement about the follow-up that salespeople should perform after a sale. Multiple Choice Salespeople should avoid regular follow-up with their accounts to identify any changing needs as it will tarnish goodwill between the seller and the buyer. Salespeople should make a call to say thank you and to check to see that the product is working appropriately. Salespeople should ideally follow the three-by-three strategy to make all their follow-up calls. Personal follow-up visits should be avoided because they are expensive and tend to accomplish little. Salespeople should follow up with only those members of the buying center who are directly involved in the use of the product.

Answer 1

After the sale, salespeople should only follow up with the buying center members who are directly involved in the use of the product.

The members of the buying center will be responsible for making decisions regarding variables that allow the monitoring of factors such as:

• Direct buyback
• New task
• Modified buyback
• Product type

This monitoring will help to understand consumption and satisfaction trends so that the purchase and sales strategy is carried out more effectively and aligned.

Therefore, salespeople should follow up after the sale only with buying center members, who will provide them with guidance to make more sales of certain most consumed products.

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