Question

Jade has learned that listening to customers, learning about their needs, and communicating with them over a prolonged period of time is key toward making large business sales. Jade is most likely using

Answer 1

Since Jade has learned that listening to customers, learning about their needs, and communicating with them is the key to making large business sales, Jade is probably using relationship selling.

This is an effective sales strategy, as currently the relationship between companies and consumers has intensified and is much more direct, with companies creating value for the consumer in different aspects of the sales process.

Relationship selling focuses on solving problems through personalized service that does not focus on the product and price, but on the consumer's perspective.

Therefore, relationship selling aims to understand the buyer's needs by solving their problems and satisfying their desires, where the seller acts as a partner capable of generating value for the consumer.

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