A week ago, i did a business interview with someone who works in a book publisher company.
One of her biggest concern regarding the business is the development of Electronic book format such as Epub and PDf. This development greatly reduced their market share since electronic books usually available at a cheaper price
Net income
What is net income?
Net income can either be added to retained earnings by the company or given as a dividend to ordinary stockholders. Net earnings and net profit are frequently used as synonyms for net income because profit and earnings are used interchangeably for income (depending on usage in the UK and the US as well). Net income is frequently substituted with the word income, but this is not preferred owing to potential ambiguity. Because net income is often located on the last line of a company's financial statement, it is colloquially known as the bottom line (a related term is top line, meaning revenue, which forms the first line of the account statement).
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Answer:
Rich media display campaign
Explanation:
I will run the rich media display campaign. This is a digital advertising method that uses ads with features that includes, videos, audio, etc, that may interest viewers to be engaged with my content. An ad like this will give room for my audience to be involved through the ad. The consumers are likely to take different forms of action after going through an ad like rich media compared to others.
A SWOT does put priority on market research.
True
