Full Question:
A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between “terrific” and “horrible”. This type of attitude scale is known as a _____.
Likert scale
Behavioral intention scale
Seven point scale
Semantic Differential Scale
Answer:
Semantic Differential Scale
Explanation:
As originated by Charles E. Osgood, Semantic Differential (SD) is a type of a rating scale usually applied to measure opinions using connotations such as adjectives that may differ by degree of effectiveness. The semantic meaning derived from these connotations are believed to be the attitude of a person towards certain objects. It is largely used in research to measure opinions, values and preferences of a person.
I’m sorry i can’t see anything
<span>They didn't speak the language. There were cultural differences. They were discriminated against by the native born Americans. Hard to find a job and a place to live.</span>
The country is the third largest in the world by total wealth. Japan has the highest ratio of public debt to GDP of any developed nation.
